SEO Education

What is a Search Engine?
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What is a Search Engine?
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A search engine is a portal that helps you find websites, businesses and content based on particular keywords or phrases. Larry Page, co-founder and CEO of Google, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.”

What is an Algorithm?
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What is an Algorithm?
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An algorithm is a list of well-defined instructions designed to produce some desirable final result. Algorithms take an input and output something useful. A search engines is an algorithm that takes an input keyword and outputs a list of websites relevant to that keyword. Search engines companies are continually working to improve their algorithm so that it provides end user with the most desirable experience.

What is SEO?
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What is SEO?
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SEO (search engine optimization) is the art of signaling to search engines that your website is THE MOST RELEVANT search result for your niche's most lucrative searches terms.

What is onsite SEO?
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What is onsite SEO?
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Onsite SEO is the alteration of your website in such a way that it is more likely to rank for your keyword set.

What is offsite SEO?
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What is offsite SEO?
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Offsite SEO is the alteration of other websites in such a way that they tell search engines you are the most relevant search result for your keyword set.

Do businesses have to do SEO?
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Do businesses have to do SEO?
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If a business is in a profitable niche, almost every website on the first page is there because they did SEO, because they had someone “enhance” their relevancy to a particular set of keywords.

How do you perform SEO?
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How do you perform SEO?
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Google's algorithm considers more than 200 factors when ranking a website. We know what these factors are a pander to the algorithms preferences. This includes both onsite and offsite SEO, but mostly offsite SEO, which accounts for about 90% of the contribution.

You must rank on the first page!
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You must rank on the first page!
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We make it our goal to rank our clients on the first page. The reason is that the first page gets 95% of all the traffic. Second page results get some traffic, and if the volume is of a particular keyword is very high, this can also be lucrative.

Volume is paramount in SEO!
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Volume is paramount in SEO!
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Ranking at the top of Google for a keyword that is rarely searched for, won't do your website any good. When designing a keyword set, it is important to take into account the volumes of the keywords that you select.

The difference between SEO and SEM
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The difference between SEO and SEM
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Search engine marketing (SEM) is paying search engines to place you in the sponsored search results. The search engine charges you for every visitor they send to your website. SEM has some benefits, but is much more expensive than SEO. In general it causes margins of profit to become razor thin or non-existent. When you hire a company to "manage" your search engine marketing campaign you are hiring them to bring down costs by optimizing your bidding, keywords, and settings. With SEO, there is no fee per visitor which makes the cost must more affordable. There are a lot of benefits to SEO, and we recommend that clients max out their SEO before adding SEM.

Non-Revenue Share Pricing

Search Engine Optimization
(SEO) (we do this) Search Engine Marketing (SEM) (we don't do this) Explanation

Pay for each click	No	Yes	With SEM you pay each time someone clicks on your ad, every time someone goes to your website. With SEO you don't pay anything for someone to go to your website.
Get instant traffic and ranking	No	Yes	With SEM you are paying the search engine directly to place you in search results, and they will do this as soon as you pay them.
Rank in the main/organic area of search engines	Yes	No	With SEO you get ranking in the main area of search engines, not on the side or colored areas.
provides company credibility	Yes	No	When you rank in the main areas of search egines for keywords, consumers assume that you are a leader in that niche. It provides a high degree of credibility.
Residual traffic	Yes	No	With SEO you don't pay per click, so as long as you have ranking you will be getting traffic day in and day out.
Most afforable option	Yes	No	SEO cost only a fraction of the cost of SEM.

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